NTEU has launched “Telling Our Stories,” a new public service campaign at www.TheyWorkForUS.org highlighting the diverse ways federal employees directly impact the lives of the American public. Many Americans do not have a clear understanding of the work done by federal employees and how that work touches their daily lives. This new campaign aims to bridge that disconnect.
At the heart of the campaign is a series of videos featuring NTEU members describing, in their own words, the work they do to protect and improve the lives of Americans. In the coming weeks, we will continue to add more videos of members from across the federal government.
This campaign, a continuation of our nationwide They Work for US campaign, also includes pieces that aim to bust some of the common myths about federal employees and provides shareable “Did You Know?” social media graphics about the everyday work of federal employees.
We will be promoting the “Telling Our Stories” campaign prominently on social media through NTEU’s Facebook and Twitter platforms. We also have fliers for use in the workplace to help you spread the word about the campaign.
NTEU plans to share this campaign with the media as well. I will share resulting stories from that media briefing as another way to promote interest in this effort.
Your assistance in spreading these videos through your own social media networks is vital to the success of this campaign. I encourage you to share NTEU’s posts and tweets using the hashtag #TheyWorkForUS. I certainly will do so.
This is a terrific opportunity to show the face of federal employees and have them talk about our work in ways that are meaningful to our citizens.
I am asking you to please contribute to this campaign. Please send your chapter president your “Telling Our Stories” video. Here’s how:
- Please provide your first name, city, agency, job title and a simple, one or two sentence description of what you do and how it serves the public. That description should focus on your work in a way that viewers can see the impact on their lives.
- Be sure the camera captures you close up, and record the video in a quiet place without background noise.
- Turn your phone sideways so you record the video in landscape format.
- Send your video clip of 20–30 seconds to your chapter president.
Thanks in advance for your participation as we continue working to educate the public about the vital contributions our members deliver to our nation.